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Web Survey Bibliography

Title It's not perfect: everyone's doing online research, but sometimes the old-fashioned methods are still the most accurate
Author David, K.
Source Marketing Magazine, 105, 20, pp. 18
Year 2000
Database ProQuest
Access date 21.07.2004
Abstract A proper sample is a random sample, which is best achieved through random-dial telephone surveys. When this method is not possible, for example when products have to be shown in a mall, then interviewers can screen out obviously inappropriate respondents. If we are looking for women 30 to 50, interviewers can avoid asking questions of teenage males. It's not perfect, but it is far better than allowing anyone to answer the questions regardless of qualifications, which often happens with online surveys.
Access/Direct link ProQuest (full text)
Year of publication2000
Bibliographic typeMagazine article
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Web survey bibliography - 2000 (46)